Business Cards - Get Them Working for You!

Are your business cards building your business or costing you money?

Here's a few ideas on how to use your card to not only get the word out about what you do but build your contact list and business at the same time.

1. Ask for their card first. When you meet someone at a networking function, business meeting, social gathering, art gallery or on the street; after you say hello and engage in little conversation, always ask them for their business card. They will be delighted that you asked and proud to give it to you. After this, it will be very natural for them to ask you for yours. Ask permission to contact them, even though that's the point of a card, it's a simply courtesy. If they don't ask for your card in return, don't worry, you can always contact them later with a thank-you note including your card. If they don't have a card, ask them to write their details on the back of yours and give them a fresh one. Getting their details means you have another name to add to your contact database for promoting your work.

2. Don't leave home without them! Always have some in your car in case you forget to put them in your pocket or purse. Store your cards in a container that keeps them fresh and clean, they are the second impression people get about your business - you are the first. Handing out dirty, scratched cards is not a good look. Be sure to treat with respect the cards you receive. Spend a few moments reading it to make sure all the contact information you need is on there so you can get in touch with them later. If there's space on the back, make some notes about your conversation after you leave.

3. When the timing's right, deliver the line. Develop and practice your elevator pitch, a 30second (at most) description of what you do. Have this line ready to deliver when you hand over your card and someone asks what you do or if the mood feels right deliver the line as you hand over the card - another reason for keeping the description short.

4. Include your business card whenever you pay a bill by mail. You never know who is at the other end receiving your letter. When you got the bill, you probably got some promotional material with it. Think of your business card as a mini billboard for your company; you need it to be seen to make an impact.

5. No Scribbles! Nothing looks worse than an old business card with a new phone number scratched on it to replace an old one. Business cards are cheap these days and you don't need to get thousands printed at once. Get a few hundred, get rid of them as quick as you can and order more. If details change, you aren't stuck with thousands of outdated cards.

6. You're an artist - show your art! Another reason for updating cards regularly is that you can include a couple of your latest artworks on the card, keeping your clients up to date and showing potential clients your latest images. Don't try and fit too many images on there. One or three are the ideal number of images in most cases.